Seasoned marketing expert

I help ambitious startups define & achieve go-to-market success early.

Together, let's position marketing as a strategic lever of growth and get your startup ready for your next fundraise.

Work with me

Accelerate revenue growth

Improve customer acquisition & retention

Elevate brand awareness

Navigating early-stage startup marketing

For early-stage startups, it's all about maximizing limited resources for the most significant impact. Generally, most high-impact marketing initiatives for these stages, fall in these three buckets:

Growth Marketing

Launch, track, and optimizeprograms/campaigns across multiple channels to move prospects through the funnel. Learn how to efficiently allocate resources, to the right growth channels.

Growth Marketing

Launch, track, and optimizeprograms/campaigns across multiple channels to move prospects through the funnel. Learn how to efficiently allocate resources, to the right growth channels.

Growth Marketing

Launch, track, and optimizeprograms/campaigns across multiple channels to move prospects through the funnel. Learn how to efficiently allocate resources, to the right growth channels.

Brand/Content Marketing

Craft your brand in a way that communicates credibility and expertise. We want to appear established with potential customers even if you’re a tiny startup.

Brand/Content Marketing

Craft your brand in a way that communicates credibility and expertise. We want to appear established with potential customers even if you’re a tiny startup.

Brand/Content Marketing

Craft your brand in a way that communicates credibility and expertise. We want to appear established with potential customers even if you’re a tiny startup.

Product Marketing

Clarify your value proposition to drive user acquisition and establish a strong brand identity. This will help you drive real growth and differentiate from competitors.

Product Marketing

Clarify your value proposition to drive user acquisition and establish a strong brand identity. This will help you drive real growth and differentiate from competitors.

Product Marketing

Clarify your value proposition to drive user acquisition and establish a strong brand identity. This will help you drive real growth and differentiate from competitors.

Past companies & clients I’ve worked with:

Website Strategy,
Design & Development

Having a strong website is crucial for early-stage startups because first impressions are everything. A professional website establishes credibility and legitimacy, helping you build trust with potential customers. It can also help capture leads, providing valuable contact information and customer insights .

If you are on a tight budget, don’t worry! I can make your website look like you have Series D funding, even if you’re Seed or Series A. I will execute everything from website strategy, copywriting, design, and web development on a budget.

Luminai website redesign

Visit site

Luminai website redesign

Visit site

Luminai website redesign

Visit site

MaestroAI website redesign

Visit site

MaestroAI website redesign

Visit site

MaestroAI website redesign

Visit site

Donut website redesign

Visit site

Donut website redesign

Visit site

Donut website redesign

Visit site

Case Studies

Case studies are crucial for early-stage B2B startups as they provide social proof, establish credibility and trust, and validate the startup's business model. By showcasing tangible results, success stories help potential customers have a better understanding of how the product could work for their own business.

  • Luminai case study

  • Snapchat case study

  • Luminai case study

  • Snapchat case study

  • Luminai case study

Luminai case study

Snapchat case study

Luminai case study

Snapchat case study

Luminai case study

Marketing Collateral

Sales collateral may feel like a “nice-to-have” for early-stage startups but it can really help differentiate startups from competitors and scale efforts efficiently. When a potential customer asks for follow up material, you want your start well designed collateral that will establish trust and make it easy to be shared internally.

Growth Marketing

Growth marketing is challenging for early-stage startups because they need to achieve significant user/revenue growth with limited resources, often while simultaneously figuring out product-market fit and optimal channels


I help early-stage companies build and execute comprehensive go-to-market strategies. Drawing from my experience as both a founder and marketing leader, I specialize in creating high-impact / low-cost programs that drive measurable revenue growth.

Growth marketing is challenging for early-stage startups because they need to achieve significant user/revenue growth with limited resources, often while simultaneously figuring out product-market fit and optimal channels.

I help early-stage companies build and execute comprehensive go-to-market strategies. Drawing from my experience as both a founder and marketing leader, I specialize in creating high-impact / low-cost programs that drive measurable revenue growth.

Referral Program Development

Read more

Strategic Partnership Program

Read more

Activation Flow Optimization

Read more

Cold Email Optimization Campaign

Read more

Develop & optimize web conversion

Read more

Craft a lifecycle marketing strategy

Read more

My previous positions

Sword Health

Head of GTM

Current

Luminai

Head of B2B Marketing

Current

Frame Wellness

Founder and CEO

2019-2022

Snapchat

Marketing

2016-2019

Google/YouTube

Google/YouTube

2014-2016

DivvyDown

Co-Founder

2013-2014

Ogilvy & Mather

Marketing strategist

2011-2013

Ready to get your product into the hands of real users?

Together, let's position marketing as a strategic lever of growth and get your startup ready for your next fundraise.

Work with me

Accelerate revenue growth

Improve customer acquisition & retention

Elevate brand awareness